Tag Archives: street league

HOW CORPORATIONS ARE CHANGING SKATEBOARDING AND WHY IT MATTERS

As George Ritzer points out in The McDonaldization of Society, businesses attempt to operate in an extremely efficient fashion. They focus on making everything quantifiable (skatemetrics) rather than focusing on creating subjective quality (“best” video part), they want everything to be predictable (i.e. standardized, the same experience every time), and they want all aspects of a business or activity to be easily controlled, basically the antithesis of what skateboarding is today. As the corporation’s values become more and more apart of skateboarding and influence the ideologies of individual skaters, the greater the potential that our activity will fundamentally change.

 

Full Story at JenkemMag.com  (HERE)

What A Horrible Idea

“Street League Skateboarding™ announced today that for the first time in history, street skateboarding competition has been organized into its very own professional league, with the best skateboarders in the world competing head-to-head in a series of individual tour stops…a professional tour that bridges the gap between true street skateboarding and contest skating, which to date has been fragmented and misguided…Street League Skateboarding™ is the first sports entertainment property that gives professional street skateboarding its very own league for individual competition.”  – A Guy with Bad Ideas and His “Yes Men”