Tag Archives: Skateboard

Skateboarding’s Humble Beginnings

 

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Barcelona

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HOW CORPORATIONS ARE CHANGING SKATEBOARDING AND WHY IT MATTERS

As George Ritzer points out in The McDonaldization of Society, businesses attempt to operate in an extremely efficient fashion. They focus on making everything quantifiable (skatemetrics) rather than focusing on creating subjective quality (“best” video part), they want everything to be predictable (i.e. standardized, the same experience every time), and they want all aspects of a business or activity to be easily controlled, basically the antithesis of what skateboarding is today. As the corporation’s values become more and more apart of skateboarding and influence the ideologies of individual skaters, the greater the potential that our activity will fundamentally change.

 

Full Story at JenkemMag.com  (HERE)

Just for Fun

Alessandro Magnani

 

Some Girls Play With Dolls

Sorry Mark

… someone beat you to the first bike kickflip.

Monster Tattoo Bro

How long until he gets a Carl’s Jr. one across his chest?