Monthly Archives: November 2012

HOW CORPORATIONS ARE CHANGING SKATEBOARDING AND WHY IT MATTERS

As George Ritzer points out in The McDonaldization of Society, businesses attempt to operate in an extremely efficient fashion. They focus on making everything quantifiable (skatemetrics) rather than focusing on creating subjective quality (“best” video part), they want everything to be predictable (i.e. standardized, the same experience every time), and they want all aspects of a business or activity to be easily controlled, basically the antithesis of what skateboarding is today. As the corporation’s values become more and more apart of skateboarding and influence the ideologies of individual skaters, the greater the potential that our activity will fundamentally change.

 

Full Story at JenkemMag.com  (HERE)

Hurricane Sandy

stolen photos from JenkemMag.com

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The Illusion of Choice

 

Visualizing CO2 Emissions: Case Study NYC

For one thing, he [Pushker Kharecha of Columbia University’s Earth Institute] says, as I suspected, New York isn’t as bad as other places. If you compare cities to suburbs and rural areas, cities are often more energy efficient. People who live in detached houses, who drive everywhere, whose power comes from coal and gas, often have much higher CO2 emissions per capita.

Random Photos

 

Even More Random Photos