Skateboarding… How Did We Lose a Battle We Had Already Won?

“We finally said, ‘We’re getting burnt, and we gotta do something about it.’ We gotta start our own companies, quit making boards and wheels and money for other people so they can put our names on them and we can promote them with our activity” — Tony Alva

“There is an attempt made within skateboarding to inaugurate a separate circuit of capital which exists entirely within skaters, skaters buying from other skaters, who in turn reinvest in skateboarding” — Iain Borden (2001)

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